Promotion with the help of "black" misleads does lead to higher click through rates (CTR). However, everything depends on the situation:
- If the description of the game is as attractive as the misleading advertisement, then there is an increase in the CR-coefficient of conversion, that is, the number of downloads;
- If real, unattractive screenshots are included in the description, then CR does not grow very much.
However, in 90% of cases, the users simply delete the game when they understand that the advertisements were misleading. The game traffic brought in by tricking customers is not consistent and does not yield the expected profit.
For clarity, let us consider some examples of "black" misleads in game advertising.